A group of Amazon shareholders has submitted a bold proposal urging the company to allocate at least 5% of its assets to Bitcoin. This move, spearheaded by the National Center for Public Policy Research (NCPPR), highlights the growing demand for companies to integrate Bitcoin into their treasury strategies as a hedge against inflation and a tool for diversification. Could Amazon’s embrace of Bitcoin spark a new wave of corporate adoption? Let’s dive deeper.

Why Bitcoin and why now?

The proposal positions Bitcoin as a high-performing, non-correlated asset that offers protection against inflation and outperforms traditional investments. Key arguments include:

1️⃣ Bitcoin Outperformance:
Bitcoin has consistently delivered superior returns compared to corporate bonds and other traditional assets. As an example, the proposal highlights that companies like MicroStrategy, which hold Bitcoin on their balance sheets, have outperformed Amazon stock by 537% in the past year.

2️⃣ Institutional Adoption on the Rise:
Major players like Tesla, Block, and MicroStrategy have already incorporated Bitcoin into their corporate strategies. Amazon’s largest institutional shareholders, including BlackRock and Fidelity, also offer Bitcoin ETFs, signaling confidence in the asset.

3️⃣ Inflation Hedge:
As inflation erodes the value of fiat currencies, Bitcoin—with its fixed supply—offers an alternative to preserve purchasing power.

The proposal argues that adding Bitcoin would align Amazon with other innovative companies while safeguarding shareholder value over the long term.

A Strategic proposal for Amazon

The NCPPR’s proposal calls on Amazon to:

• Allocate at least 5% of treasury assets to Bitcoin, similar to other forward-thinking corporations.
• Leverage Bitcoin’s unique properties to diversify its balance sheet and enhance long-term returns.

The recommendation is clear: integrating Bitcoin would position Amazon as a leader in the evolving financial landscape while aligning with institutional trends.

The road ahead: what happens next?

Once a shareholder proposal is submitted, the following steps typically unfold:

1️⃣ Board Review:
Amazon’s board of directors will assess the proposal and determine whether to include it in the company’s proxy statement for the next annual shareholders meeting.

2️⃣ Shareholder Vote:
If included, shareholders will vote on the proposal during Amazon’s April 2025 meeting. The decision will hinge on votes from influential institutional investors like Vanguard, BlackRock, and Fidelity.

3️⃣ Board Recommendation:
The board is likely to provide guidance on how shareholders should vote, as seen in Microsoft’s case, where the board advised against a similar Bitcoin proposal.

What’s at stake?

If Amazon embraces Bitcoin, the move could catalyze broader adoption among Fortune 500 companies. However, rejecting the proposal could prompt questions from shareholders, especially if Bitcoin continues to outperform traditional assets.

This decision could redefine corporate treasury strategies and further solidify Bitcoin’s role as a legitimate asset class in institutional finance.

What this means for you

At 91, we’re closely watching this potential turning point for Bitcoin adoption. It underscores the importance of staying ahead in a rapidly evolving financial landscape. With Bitcoin increasingly gaining traction among institutions, opportunities to grow wealth through strategic investments have never been more exciting.

Ready to explore the possibilities of Bitcoin and crypto investments?
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